In a highly competitive market, with more demanding consumers and new competitors appearing every day, companies need to guarantee sales success in order to remain in contention.

The Commercial area has a great influence on a company’s operating results, since it is responsible for levers that directly influence sales and gross margin.

São muitos os fatores que influenciam as vendas de uma empresa. Do ponto de vista de um COO, entendemos que as principais dores podem ser categorizadas em oito grandes grupos.

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Ricardo Kamaura
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Luiz Bispo
Senior Manager

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