Cosin Consulting - Digital Services

10 Trends for 2018 by Carat

Carat, #1 company in Global Media Network and like us at Cosin Consutling, part of Dentsu Aegis Network, recently published a study that outlines the main trends for 2018, including an analysis of the implications in each case.

Digital Revolution

What would be your reaction when faced with the estimated market values of Uber and Airbnb as US$ 51 and 26 billion respectively? Some people may say that it is another speculative bubble, as happened in the late 90's, and that these companies can' be worth more than traditional companies. Others will say that they are reflections of a new economy, capable of remodeling activity segments, completely transforming the rules of the game.

Digital Transformation

Today consumers are fully connected and expect increasingly simplified digital shopping experiences. Therefore, Services companies need to take a journey towards digital transformation, taking advantage of and adhering to the most appropriate technologies for their situation and market, in a roadmap that keeps companies running during this transformation.

It can be done beginning with digital marketing or implementing an automation solution for support processes.

We support Services companies in this journey since the early planning phase:

  • Roadmap for the digital journey: broadening digital presence and mobility solutions and simplifying processes and services (service design)
  • Management of the innovation pipeline: business modeling, evaluation and prioritization of initiatives and definition of MVP for priority initiatives
  • Implementation of a digital business incubator/innovation
...

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Isobar, a global leader in digital experience and like us at Cosin, a member of the Dentsu Aegis Network (DAN) group, is releasing a report with trends for this year. These are materials that represent our belief about technologies and initiatives for communication and digital transformation.

Services

Today consumers are fully connected and expect increasingly simplified digital shopping experiences. Therefore, Services companies need to take a journey towards digital transformation, taking advantage of and adhering to the most appropriate technologies for their situation and market, in a roadmap that keeps companies running during this transformation.

It can be done beginning with digital marketing or implementing an automation solution for support processes.

We support Services companies in this journey since the early planning phase:

  • Roadmap for the digital journey: broadening digital presence and mobility solutions and simplifying processes and services (service design);
  • Management of the innovation pipeline: business modeling, evaluation and prioritization of initiatives and definition of MVP for priority initiatives;
  • Implementation of a digital business incubator/innovation
...

Sitting on the driver’s window

The disruptive force of technology has no limits or obstacles. Invades all economic segments, professions and activities. It affects the heart of business, recreates entire industries, changes behaviors and mentality. And it doesn’t stop. It runs on challenges, it anticipates and builds responses. Questions are not lacking - this is the only guarantee of the new times.

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