Cosin Consulting - Digital Industry

10 Trends for 2018 by Carat

Carat, #1 company in Global Media Network and like us at Cosin Consutling, part of Dentsu Aegis Network, recently published a study that outlines the main trends for 2018, including an analysis of the implications in each case.

Digital Revolution

What would be your reaction when faced with the estimated market values of Uber and Airbnb as US$ 51 and 26 billion respectively? Some people may say that it is another speculative bubble, as happened in the late 90's, and that these companies can' be worth more than traditional companies. Others will say that they are reflections of a new economy, capable of remodeling activity segments, completely transforming the rules of the game.

Digital Transformation

We help our clients achieve a proactive stance towards their digital transformation, supporting everything from developing ideas to structuring and implementing work plans to put into practice.

Using several methodologies and immersions in the understanding of our client' businesses, our team develops joint analyzes and discussions aiming at amplifying ideas, stressing specific issues and challenging the business status quo, comparing it not only with its direct traditional competitors but also with innovations and startups that demonstrate a high potential and attack weak points in the chain.

Some examples of this are the following:

  • Use of mobile technologies to amplify the potential of the interaction between manufacturers and end consumers, or between the commercial area and the sales force. These solutions can also be used as support for internal processes, such as checking equipment maintenance or registering
...

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Isobar, a global leader in digital experience and like us at Cosin, a member of the Dentsu Aegis Network (DAN) group, is releasing a report with trends for this year. These are materials that represent our belief about technologies and initiatives for communication and digital transformation.

Manufacturing and Consumer Goods

We help our clients achieve a proactive stance towards their digital transformation, supporting everything from developing ideas to structuring and implementing work plans to put into practice.

Using several methodologies and immersions in the understanding of our client' businesses, our team develops joint analyzes and discussions aiming at amplifying ideas, stressing specific issues and challenging the business status quo, comparing it not only with its direct traditional competitors but also with innovations and startups that demonstrate a high potential and attack weak points in the chain.

Some examples of this are the following:

  • Use of mobile technologies to amplify the potential of the interaction between manufacturers and end consumers, or between the commercial area and the sales force. These solutions can also be used as support for internal processes, such as checking equipment maintenance or registering
...

Sitting on the driver’s window

The disruptive force of technology has no limits or obstacles. Invades all economic segments, professions and activities. It affects the heart of business, recreates entire industries, changes behaviors and mentality. And it doesn’t stop. It runs on challenges, it anticipates and builds responses. Questions are not lacking - this is the only guarantee of the new times.

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