Cosin Consulting - Digital Retail

10 Trends for 2018 by Carat

Carat, #1 company in Global Media Network and like us at Cosin Consutling, part of Dentsu Aegis Network, recently published a study that outlines the main trends for 2018, including an analysis of the implications in each case.

Digital Revolution

What would be your reaction when faced with the estimated market values of Uber and Airbnb as US$ 51 and 26 billion respectively? Some people may say that it is another speculative bubble, as happened in the late 90's, and that these companies can' be worth more than traditional companies. Others will say that they are reflections of a new economy, capable of remodeling activity segments, completely transforming the rules of the game.

Digital Transformation

Retail currently deals with connected customers transiting across multiple channels along the customer journey in the concept of omni-channel (multichannel). Cell phones and tablets have become the center of customer relationships with brands. In addition, traditional retail has suffered from the reduced customer flow and conversion in physical stores.

In this context, the retail market undergoes a transformation where it must make the best use of technology to provide the customer with the following:

  • Convenience: digital presence, customization and providing easier transactions
  • Information: availability of technical information and recommendations on products and services
  • Price: best prices, discount vouchers and benefits related to loyalty.

Cosin Consulting support companies in conducting digital initiatives with short cycles of modeling, experimentation and learning that are key to go

...

Digital Transformation is no longer an option, is a necessity

Published on January 8th, 2018 on Consumidor Moderno

The hyperconnected generation grew up. Those who were born after the 1980s, Millennials as we use to call, have today a rising career, earning power - with estimated spending of $ 200 billion worldwide by 2017 - and mainly want to buy, do, know, go...

They want to be in the spotlight and they are. Add to the Y generation a few hundred thousand people living with their smartphones in their hands. They are changing the way they do business, and business has to keep up with them. It's time to get out of the speech and head into the digital transformation.

Isobar Launches ‘Augmented Humanity: Isobar Trends Report 2018’

Isobar, a global leader in digital experience and like us at Cosin, a member of the Dentsu Aegis Network (DAN) group, is releasing a report with trends for this year. These are materials that represent our belief about technologies and initiatives for communication and digital transformation.

Retail

Retail currently deals with connected customers transiting across multiple channels along the customer journey in the concept of omni-channel (multichannel). Cell phones and tablets have become the center of customer relationships with brands. In addition, traditional retail has suffered from the reduced customer flow and conversion in physical stores.

In this context, the retail market undergoes a transformation where it must make the best use of technology to provide the customer with the following:

  • Convenience: digital presence, customization and providing easier transactions
  • Information: availability of technical information and recommendations on products and services
  • Price: best prices, discount vouchers and benefits related to loyalty.

Cosin Consulting support companies in conducting digital initiatives with short cycles of modeling, experimentation and learning that are key to go

...

Sitting on the driver’s window

The disruptive force of technology has no limits or obstacles. Invades all economic segments, professions and activities. It affects the heart of business, recreates entire industries, changes behaviors and mentality. And it doesn’t stop. It runs on challenges, it anticipates and builds responses. Questions are not lacking - this is the only guarantee of the new times.

The Amazon factor is here. Are you prepared?

Published on August 8th, 2017 on O Globo: https://oglobo.globo.com/opiniao/o-fator-amazon-esta-ai-preparado-21683775

Whoever was amazed by Amazon's acquisition for WholeFoods, an organic grocery store chain, can prepare themselves.

The challenges of e-commerce for the new middle class

The success of "e-commerce" has become increasingly evident in Brazil, with annual growth rates higher than twenty percent. Of course, even traditional retail companies started to see in e-commerce an opportunity to increase their sales. At the same time, new "dot-com companies" or virtual enterprises, are solidified in this scenario as "major players".

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