In January CES was held in Las Vegas, where the biggest news of the year in technology used to be announced, and the Isobar Group, of which we are part of, was there as a partner.
Together with Isobar Brasil and Pontomobi, we formed the Isobar Brasil Group, and published in the Media and Message of last week a special about Brand Commerce, our vision on the future of brands.
The advantages of importing products - even with a recently strong dollar - from countries like China, India, Bangladesh and Indonesia are indisputable, to structure a diverse national retail.
Part of the Brazilian Federal Government SPED (Public Digital Bookkeeping System) program, eSocial is considered by many the most complex and ambitious component of this program. It should promote predictable and digital consolidation of all social security and labor tax obligations.
Due to the transformation of the education market in the last 20 years, there was a consolidation of large educational groups in the private sector, forcing small and medium-sized institutions to professionalize their organizations, becoming competitive and differentiated.
The success of "e-commerce" has become increasingly evident in Brazil, with annual growth rates higher than twenty percent. Of course, even traditional retail companies started to see in e-commerce an opportunity to increase their sales. At the same time, new "dot-com companies" or virtual enterprises, are solidified in this scenario as "major players".