CES 2017 - Isobar Insights
In January CES was held in Las Vegas, where the biggest news of the year in technology used to be announced, and the Isobar Group, of which we are part of, was there as a partner.
Although large companies no longer use the event to make their main launches, it is still a platform where many news are presented mainly by smaller companies, who also innovate a lot and see in this meeting the opportunity to show what they have brought.
One of the innovations that we consider the most exciting are the updates on the Virtual Reality gadgets/ Augmented Reality and the immersion in the experience that they bring to the consumer.
To learn more about CES, go to: http://usblog.isobar.com/wp-content/uploads/2017/01/Isobar_CES_2017_FINAL.pdf